Betweenshoes

Pricing

Three plans, all of them subscriptions.

No credit packs, no top-ups, no stored balance. An allowance belongs to the month it was issued in. The price you see is the price that is taken.

A wide overhead panorama of many folded socks arranged in a long single row running the full width of the frame, ordered dark to light.
Currency
US dollars (USD)
Tax
Includes VAT at 20%
Cancellation
One click, any time

Something here unclear? Write to us and a person will answer. Support.

Free

50 credits / mo

$0USD / month

No card required

Enough to find out whether a sequence runs or stops.

Includes

  • Five sequences a month
  • Whether the rule applies to what you are wearing
  • Whether the sequence runs or breaks
  • The full list of things we cannot know from a photograph

Worth knowing

  • The transition strip and rule card carry a watermark
  • No account of where exactly the sequence breaks
  • No route for wearing a bright sock deliberately
Start free

Hem

380 credits / mo

$7USD / month

or $67 USD / year — 2 months off

The whole reading, including how to break the rule on purpose.

Includes

  • Unlimited sequences within your monthly allowance
  • The transition strip, marked at the point the sequence breaks
  • Which of the two junctions the edge lands on
  • Every exception that applies, set out in full
  • The deliberate route — how to wear a bright sock so it reads as a choice
  • No watermark on the strip or the rule card

Worth knowing

  • Allowance does not carry into the following month
Choose Hem

Renews automatically. Cancel any time.

Outfit

1400 credits / mo

$21USD / month

or $202 USD / year — 2 months off

For the combinations you reach for again and again.

Includes

  • Everything in Hem
  • Save the combinations you own and name them
  • Group saved combinations by occasion
  • Put two sequences side by side and compare the two readings
  • A larger monthly allowance for households that dress more than one person

Worth knowing

  • Allowance does not carry into the following month
Choose Outfit

Renews automatically. Cancel any time.

Where the line is drawn

The half that could mislead you is the free half.

A wide overhead composition of three folded wool trouser lengths in navy, charcoal and stone laid as three long parallel bands.

Whether the rule applies to what you are wearing, and whether the sequence runs or stops, are free. So is the list of things a photograph cannot tell us. Those are the parts where being wrong would matter, and they are never watermarked over, never trimmed and never behind a sign-in.

What a subscription buys is the part you can act on. Knowing that a sequence breaks tells you nothing about what to do next. Knowing which of the two junctions it breaks at, which exceptions apply to your case, and how to wear the bright sock so that it reads as a decision — that is actionable, and that is the paid half.

The honest description of what you are buying is time. This is a decision people make in the fifteen seconds before they leave the house, and once your usual combinations are saved, it takes about three.

What an allowance is spent on

A question and its answer
1 credit
Reading the colour of one photographed item(three items, so three)
1 credit
A transition strip and rule card
5 credits

A credit is a measure of how much of the service you may use in a month. It is not money, it is not stored value, it is not redeemable for cash and it is not transferable. Unused allowance does not carry into the next month, and there is no way to buy more except by moving to a larger plan.

A wide overhead view of a wooden drawer lined with chalk paper, filled with tightly rolled socks in navy, grey, black and camel, arranged in neat rows.
Plate 04 — A drawer is a palette whether or not anyone arranged it as one

Before you subscribe

Everything that happens after you press the button, before you press it.

The Digital Markets, Competition and Consumers Act 2024 will require a summary like this before a subscription is taken out. We show it now, voluntarily, ahead of the date it takes legal effect.

What is taken, and when

  • The price shown on this page, in US dollars, including VAT at 20%.
  • The first payment is taken when you subscribe. Nothing is taken before that.
  • It renews on the same date each month, or each year on an annual plan, at the same price.

What we send you

  • An order confirmation email, which repeats the two cancellation declarations back to you as a durable record.
  • A renewal reminder before every renewal — a separate email, carrying nothing but the reminder.
  • Notice by email at least 30 days before any price change, which you may cancel before.

How you leave

  • One click on your billing page. No call, no email, no reason, no retention offer.
  • 14 days from subscribing in which you may cancel, subject to the two declarations at checkout.
  • A further 14 days after every renewal, monthly or annual.

At checkout you will be asked two separate questions, as two individual tick boxes, neither of them ticked for you: whether you want the service to start straight away within the 14 days, and whether you accept that the right to cancel ends once the service has been fully performed. You may leave both clear — the service then starts after the 14 days and your cancellation right is untouched. Both answers are checked again on our server and repeated in your confirmation email. The full position is on the cancellation and refunds page.

Prices are in US dollars and include VAT at 20%. Nothing in our terms affects your statutory rights.

Payment

Cards we accept

  • Visa — credit and debit
  • Mastercard — credit and debit
  • American Express

Charges are made in US dollars. If your card is denominated in another currency, your bank will apply its own conversion rate, which we do not control and do not receive.

Extreme close-up of the heel of a rolled pair of grey merino socks on chalk paper.

Security

Your card details never reach us

Card details are entered on a hosted form belonging to a PCI DSS compliant payment processor. They are not transmitted to our servers and we do not store them. The site is served over HTTPS throughout, including every page of checkout.

Extreme close-up of the toe seam of a folded cream cotton lisle sock.

On your statement

What the charge looks like

The entry on your statement reads BETWEENSHOES. If you see a charge you do not recognise, write to us before disputing it and we will find it within the hour.

Extreme close-up of the lacing of a dark brown leather derby shoe seen from above.

Questions about paying

Cancelling, refunds and allowances.

01I just want to wear a bright sock. Is that out?

No. Not at all. A bright sock is a perfectly good thing to wear, and the convention this site describes is not a prohibition — it is an account of what the eye does.

What matters is that the sock reads as a decision rather than as the last clean pair in the drawer. That is mostly a question of distance: a sock a little away from the trouser looks like a near miss, and a sock clearly away from it looks deliberate. Going further usually helps more than pulling back.

It also helps if the sock is the only loud thing between the hem and the floor, and if its colour turns up once more somewhere small and above the waist. Every reading on this site includes a route for doing exactly this, on every plan tier that includes the full reading.

02Does any of this apply when I am wearing shorts?

No. With shorts the rule does not apply at all.

The convention exists to protect the run of colour from the trouser hem down to the shoe. With shorts there is no trouser hem in that position, so there is no run to protect. The sock becomes a free-standing item and nothing below needs to match anything above.

This is why the site tells you whether the rule applies before it tells you anything else. Handing someone a verdict where the rule does not operate would be the most misleading thing we could do.

03What happens to the photographs I upload?

They are stored against your account so you can look at a past reading, and they are deleted when you delete the reading or close your account. You can delete any individual reading, and its photographs go with it.

Your photographs are not used to train any model. Not ours, not anyone else’s. They are processed to identify the dominant colour, the lightness and the surface of each item, and that is the whole of it.

We do not accept photographs of anyone wearing clothing. Three flat photographs of three items, laid out on a surface. We look at the colours in sequence, not at anyone’s legs.

04How accurate is this, really?

The colour arithmetic is exact and it runs in your browser, where you can see the numbers it used. What it cannot be exact about is the world the photograph came from.

Phone cameras adjust white balance independently for each photograph, so three photographs of three items are three slightly different accounts of colour. Lighting where you actually stand will shift things again.

Where a reading is close, trust the physical items over the screen. Every reading carries a list of what it could not know, and that list is never hidden behind a plan.

05How do I cancel, and can I get my money back?

You can cancel at any time from the billing page in your account. It takes one click and no conversation. Your plan keeps working until the end of the period you have already paid for.

You also have a statutory right to cancel within 14 days of subscribing, under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. If you ask us to start the service immediately during that period and it is fully performed, that right can end early — but only because you asked for immediate performance and acknowledged the consequence, both of which we record separately at checkout.

The cancellation and refunds page sets out every case in full and includes the statutory model cancellation form.

06What happens to an allowance I do not use?

It expires at the end of the month it was issued for. Allowances do not roll over.

There is no credit pack, no top-up and no stored balance. An allowance is a measure of how much of the service you may use in a month; it is not money, it cannot be redeemed for cash and it cannot be transferred.

If you run out before the month is over, the options are to wait for the next month or to move to a larger plan.

07Will you tell me whether I am well dressed?

No, and we are not equipped to. This site reads one narrow thing: whether three colours, in order, run into one another or stop.

It describes results as running or breaking, never as right or wrong, and it passes no judgement on anyone’s appearance. It gives no advice about body shape, proportion or figure — the continuity it describes is a property of a colour sequence, not of a person.

It also recommends no product. No sock, trouser or shoe brand is named anywhere on this site, and nothing here is a shopping link.

08Is there an age limit?

Yes. The service is for people aged 16 and over, and a paid subscription may only be taken out by someone aged 18 or over, since it is a contract.

If we learn that an account belongs to someone below those ages we will close it and delete the data held against it.

09Do I need an account to try it?

No. The sequence on the front page is fully working: change the sock and the reading changes with it, turn on shorts and the rule withdraws entirely. Nothing is held back behind a sign-in there.

An account is only needed to read your own three photographs and to keep a history of what you have read.